When it comes to the distribution of the magazine it can be seen by the adds that it is geared towards a certain gender, or race and last of all socioeconomic status.
Plainly it can be seen that white men were the dominant readers of the magazine. With an add for Old Granddad, " a bourbon that makes friends last", it slogan is "Head of the Bourbon Family." This denotes that a man, old granddad should be the head of the family, and therefore should drink this bourbon, perfectly logical in 1955. Most of the alchohol adds are driven towards men with a Seagrams gin advertisement appearing that if you drink gin you should be in a tuxedo at a cocktail party. There are other adds for assorted alchohols that are targeted to their mostly educated male audience because it is they who had the money and purchasing power at that time.
In 1985 alchohol seems to not play a big part of the magazine at all. Whether it is intentional or not the alcohol companies have decided to stop using the capital to advertise on the pages of Time, for this issue anyway. The only advertisement is for Seagrams and even then it appears more as a warning about the consumtion of it product. The only picture is a one ounce "jigger" next to a 10 g
ws. When it comes to the distribution of the magazine it can be seen by the adds that it is geared towards a certain gender, or race and last of all socioeconomic status.
Plainly it can be seen that white men were the dominant readers of the magazine. With an add for Old Granddad, " a bourbon that makes friends last", it slogan is "Head of the Bourbon Family." This denotes that a man, old granddad should be the head of the family, and therefore should drink this bourbon, perfectly logical in 1955. Most of the alchohol adds are driven towards men with a Seagrams gin advertisement appearing that if you drink gin you should be in a tuxedo at a cocktail party. There are other adds for assorted alchohols that are targeted to their mostly educated male audience because it is they who had the money and purchasing power at that time.
Appearing in the later issue, is a soliltary add for cigarettes, the brand is Merit and it is quite plain, only emphasizing that their brand has really low tar. The emphasis here is much less on devotion and more on getting the product out. Throughout the whole issue there is no other add, so it can be concurred that we as a culture have shied away from substance like tobacco and alcohol, tow things thought to be morally wrong.
In 1985 alchohol seems to not play a big part of the magazine at all. Whether it is intentional or not the alcohol companies have decided to stop using the capital to advertise on the pages of Time, for this issue anyway. The only advertisement is for Seagrams and even then it appears more as a warning about the consumtion of it product. The only picture is a one ounce "jigger" next to a 10 glass of frothy cold beer, sandwiched between a 3 ounce glass of wine and the caption warns that all of these alcohols have the same effect, so drink lightly. This is a far cry from the old magazine in which they appear to come across as wanting to shove the spirits down your waiting throat. Yet still there are more safety warnings to be found in the newer issue which cannot be seen in the older one.
From a more sexually regresse
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