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The current institutional structure of intercollegiate athletics is attempting to maximize educational quality and athletic excellence simultaneously. Each of which will inevitably impinge on one another. Universities claim that their athletes are amateurs who are attending college for academic achievement and play sports in their free time. This is an impossible task for anybody. Higher education has entered the arena of big business with its athletic programs and with it many problems have emerged for coaches, athletes, and the athletic system itself. There is systematic corruption. Exploitation and hypocrisy are givens in college athletics. Athletic personnel are mistakenly given the responsibility for academic integrity of student athletes. With this responsibility emerges at best indifference and at worst complicate the corruption in college athletics. There is a huge demand for reform. The critics argue the issue of amateurism versus professionalism in college athletics. They also disagree on the means in which reform should be instigated. Many look towards the government for answers while the NCAA would like to regulate itself. There needs to be resolution somewhere because the integrity of sports is in jeopardy. College