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The Affects of Ethnocentrism: ETHNOCENTRISM – HOW IT AFFECTS INDIVIDUALS, SOCIETIES, AND MUTINATIONAL CORPORATIONS Abstract In sociology “ethnocentrism” is a widely used word to explain human behavior between different cultural entities or by definition as “the practice of judging another culture by the standards of one’s own culture”. Since multinational corporations can be characterized by high levels of interaction between individuals from diverse cultures, I think the affects of ethnocentrism is worth being considered. Especially, individual ethnocentrism might shape and influence the relation between multinational corporations and their cultures. This paper will address the deeper issues involved in ethnocentrism by answering the questions. What is it? Why are people ethnocentric? What is the problem or affect? And will identify the different areas of corporate strategy formulation which are assumed to be influenced by ethnocentrism. ETHNOCENTRISM – HOW IT AFFECTS INDIVIDUALS, SOCIETIES, AND MULTINATIONAL CORPORATIONS Watching a show on cable television (food network channel) called the “Iron Chef” in this episode a Japanese Chef was pitted against a French Chef in France the competition see