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Raymond James Stadium
I. Overview of the Marketplace
Raymond James Stadium is located in Tampa Bay, Florida. There is a big
population base in this area, as well as it being a favorite among vacationers. People,
especially families, go to this area to experience such things as Busch Gardens
and Legends Field, the Yankees training facility. This clientele lends itself to making
the stadium a family-oriented environment, and is one of the main reasons a $3
million dollar pirate ship is being built within the stadium. Vice President Bryan
Glazer stated “We’re in theme park central; we wanted to make something that would
fit in with Disney and Universal.” (1) By doing this they hope not only to draw avid
football fans, but the citizens of Tampa who want to enjoy a day out with their
families. Another positive aspect of Tampa’s marketplace is its close vicinity to an
airport. This allows opposing teams’ fans the opportunity to travel to Tampa and see
their team face the Buccaneers. Since Tampa is already equipped to be a tourist area
this stadium fits in perfectly to its setting.
II. Financial Planning Process
The financial planning process is a
Approximate Word count = 2597
Approximate Pages = 10 (250 words per page double spaced)
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