Instant Access To 100,000+ Essays!

I. Overview of the Marketplace Raymond James Stadium is located in Tampa Bay, Florida. There is a big population base in this area, as well as it being a favorite among vacationers. People, especially families, go to this area to experience such things as Busch Gardens and Legends Field, the Yankees training facility. This clientele lends itself to making the stadium a family-oriented environment, and is one of the main reasons a $3 million dollar pirate ship is being built within the stadium. Vice President Bryan Glazer stated “We’re in theme park central; we wanted to make something that would fit in with Disney and Universal.” (1) By doing this they hope not only to draw avid football fans, but the citizens of Tampa who want to enjoy a day out with their families. Another positive aspect of Tampa’s marketplace is its close vicinity to an airport. This allows opposing teams’ fans the opportunity to travel to Tampa and see their team face the Buccaneers. Since Tampa is already equipped to be a tourist area this stadium fits in perfectly to its setting. II. Financial Planning Process The financial planning process is a