Add lace and you can sell it. (Margaret Atwood "Variations on the word loveaE 2-7)
It is in this quote that shows the speakers view on how the words love are used in the commercial industry. It also shows how the "vacanciesaE are filled in with enough of the hearts and lace to be sold.
Even though the vacancies are filled with such trivial and meaningless shows of the emotion love, a few of us latch onto the existence of the idea of love and even wait for it to hit us in the face. Nevertheless, as described by Ms. Atwood, the waiting deafens us.
"Then there's two of us. This word is far too short for us, it has only four letters, too sparse to fill those deep bare vacuums between the stars that press on us with their deafness.aE (21-27)
She tells us in this quote that even though there is an "usaE, the word love is much too sparse to fill the void between the stars. That even in a relationship, love is not enough to raise that certain emotion. Love has varying degrees of intensity, which have yet to be seen during these modern tim