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TABLE OF CONTENTS Description of the type of organization selected……………………………...1 Future outlook……………………………………………………………….12 Current status…………………………………………………………….…...21 Microenvironment…………………………………………………………....24 Macroenvironment…………………………………………………………...29 Future Prospects…………………………………………………………… ..34 Description of the Eckerd Marketing Strategies…............………………….39 Types of markets served……………………………………………………..39 Buying behavior of the target market………………………………………. 41 Development of the Marketing Mix………………………………………. 43 Product and Services Strategy…………………………………………….....44 Pricing Considerations and Strategies……………………………………….46 Distribution Channels and Logistics Management…………………………. 49 Marketing Communications Strategy………………………………â€