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TECHNOLOGICAL FORCES Starting in 1970’s Motorola has concentrated its energies on high-technology markets mainly in commercial, industrial, and government fields. Commercial Motorola’s first product was a “battery eliminator, “ allowing consumers to operate radios directly from household current instead of the batteries supplied with early models. In the 1930’s, the company successfully commercialized car radios under the brand name “Motorola,” a word suggesting sound in motion. By the end of 1980’s, Motorola had become the premier worldwide supplier of cellular telephones and in 1996 produced the 3.