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Business Analysis: Motorola Mission Motorola mission is to provide integrated communications and embedded electronic solutions to the customer. This includes two-way radio, messaging, satellite products systems, networking and Internet-access products, semiconductor applications, and cellular communication products and systems. Motorola also manufactures and sells automotive and industrial electronics, printed circuit boards, energy storage systems, and ceramic/quartz electronic components (Multex.com, 2000, p. 1). Motorola strives to be the global leader in all aspects of telecommunication applications. Objectives Maintaining the lead in the telecommunications industry requires innovation, motivation, and discipline to stay focused on the mission. Accomplishing the mission is extremely important to Motorola and its shareholders. Motorola has set four main objectives to keep the company focused as the industry leader in the new millennium. The first objective is global leadership in core businesses. Motorola shifted from “product to market organizations” to putting the customers first. In addition, Motorola employed external leadership talent to key positions, and reassigned thousands of engineers to higher-