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Table of Content Introduction……………………………………………………………………..2 1, Market Approaches……………………………………………………………..2 · Target Market………………………………………………………………. · Positioning………………………………………………………………….. · Market Mix Strategy………………………………………………………. 2, Analysis of Environments · Environmental trend……………………………………………………….. · Social trend………………………………………………………………….. · Economical trend 3, External Factors…………………………………………………………………… · Product Life Cycle · Communication Process · SWOT Analysis Introduction In the final project, Chow Sang Sang Jewellery Co. Ltd is the Jewelry Company that I would like introduce about. Chow Sang Sang is a group of companies with list operations in China, Hong Kong and Taiwan. The company’s combined turnover in 2000 exceeded HK$4.6 billion (US$600 million) see annual report. Chow Sang Sang shares are listed on