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Marketing Management
Table of Content
Introduction……………………………………………………………………..2
1, Market Approaches……………………………………………………………..2
· Target Market……………………………………………………………….
· Positioning…………………………………………………………………..
· Market Mix Strategy……………………………………………………….
2, Analysis of Environments
· Environmental trend………………………………………………………..
· Social trend…………………………………………………………………..
· Economical trend
3, External Factors……………………………………………………………………
· Product Life Cycle
· Communication Process
· SWOT Analysis
Introduction
In the final project, Chow Sang Sang Jewellery Co. Ltd is the Jewelry Company that I would like introduce about. Chow Sang Sang is a group of companies with list operations in China, Hong Kong and Taiwan. The company’s combined turnover in 2000 exceeded HK$4.6 billion (US$600 million) see annual report. Chow Sang Sang shares are listed on
Approximate Word count = 1452
Approximate Pages = 6 (250 words per page double spaced)
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