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Everyday we watch TV, read magazines, and walk around campus. This is a normal routine for us all; but what we don’t realize is that through all our regular activities we are being bombarded with ads that try to influence us in many ways. “Advertising is an over 100 billion dollar a year industry, and we are exposed to 2,000 ads a day” (Kilbourne 194). In fact American children are exposed to so many controversial ads that fourth grade girls are beginning to watch their weight. So where does this lead us you may ask. In “Beauty and the Beast of Advertising,” Jean Kilbourne brings to our attention just how much we are affected by the way America advertises. Kilbourne’s essay is an excellent one and I would highly recommend it to a freshman seminar professor. Through Kilbourne’s exciting facts and examples, not to mention the irrelativeness to college students, she displays how cultural influences and factors (such as advertising) shape attitudes, ways of thinking and behaviors. Which is the purpose of the freshman seminar class according to the syllabus. The first reason that I would recommend “Beauty and the Beast of Advertising,” is because it would relate to the students in the freshman seminar class. As I s