The bottle bursts with natural fragrance. Also that the product is packed full of natural ingredients such as herbs and flowers. The liquid in the bottle looks more like water then shampoo, and water appears more natural then shampoo.
The background of the advertisement has been kept quite plain and off-white in color. By using the simple background it shows off the dark-colored bottle and flowers and makes it the main focal point. Secondly it is a natural color, fitting with the organic theme. The words are colored in green, which is the color that people think of when they think of natural. Green tends to be associated with plants, plants are natural. The advertiser, Clairol, wants to keep this natural image throughout the advertisement due to the current trends. In this day and age it is fashionable to eat organic foods and drink organic drinks; now it is becoming fashionable to wash ones hair with organic shampoos.
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Bordoamp39s Theory
... to sell just about anything from alcoholic beverages such as Budweiser to Herbal Essence shampoo ... The ad sells not only the French liquor, but the idea that this ... (940 4
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SEX IN ADVERTISEMENTS
... Victorias Secret, Coors Light, Herbal Essence, Fcuk, TMobil, Abercrombie ampamp Fitch, L ... A new television ad, the Coors light commercials, a guy sings a short ... (13165
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The Sad Truth: Sex Sells
... The second is the ad must not focus on the genital area of any man ... last on is the setting must not be evocative, which then all Herbal Essence commercial need ... (20038
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on is hit with a sudden powerful aroma of fresh flowers. The bottle bursts with natural fragrance. Also that the product is packed full of natural ingredients such as herbs and flowers. The liquid in the bottle looks more like water then shampoo, and water appears more natural then shampoo.
The name of the product is Herbal Essences which suggests that the shampoo contains lots of different natural essences. The ad is fill with words such as natural botanicals, pure, organic, and herbal. By using these words they are able to push on the concept of being natural. The word herbal means to relate to herbs. Does that mean that the whole thing is herbs or that it contains only a small amount Pure means unsoiled, clean, unmixed; now how can mountain water be pure When looking at the word natural it means not artificial, true to nature, or lifelike. Shampoo normally has chemicals in it, but the advertisers still call it natural. The most emphasized organic is defined as pertaining to, derived from, of the nature of, a li
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