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E-tail vs. Retail: Best Buy When customers are asked to compare between shopping through the Internet or shopping at a retail store, the answer is always conclusive. They rather shop at a retail store than the Internet. Why would customers prefer shopping at a retail store? Is it because they do not trust the Internet? Is it because the store is a more rewarding and profitable experience? This may all be true but I believe that many retailers are using the Internet as a means to get customers to visit their stores. In my paper I will compare Internet and store marketing strategies using Best Buy as an example Statistics prove that a better shopping experience is directly proportional to repeat business, therefore, I visited both Best Buys website and the store to compare my shopping experience. My goal was to find enough evidence by comparing concrete criteria to determine which one was a better shopping experience the Internet or the store experience. I have separated my findings into four general categories: Product Pricing & Selection, Promotions (Special Offers), Marketing Communication and Customer Relationship Marketing, Pricing & Selection I randomly selected ten different Best Buy products from different departm