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After seeing the new James Bond movie I was interested in knowing how the James Bond series of movies are second to none. James Bond was created in 1953 by Ian Fleming in the novel, “Casino Royale” and the first Bond movie came out in 1962 with “Dr. No.” (http://www.jamesbond.com/40th-anniversary/007faq/index.php) This year happens to be the 40th anniversary of Bond’s appearance in films and the Bond movies still create a craze. But these methods are really easy to spot because the movies and Bond himself was created to appeal to people of all ages. I do not feel as if the Bond movies go as in depth into where people are looking as the shows mentioned in Gladwell’s, The Tipping Point, but the creators of Bond have found other ways. (also from The Tipping Point) Similarly to the gold stamp Wunderman used in ads for Columbia Records, the Bond movies all have “gold stamps.” Each reaches out to a different group and draws that group in. The first “gold stamp” hit me very quickly, seeing Halle Berry on the screen in a bikini. All of the so-called “Bond-girls” are gorgeous, you never find James sleeping