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The advantages and disadvantages of pan – European advertising The advertising in pan – European countries has a huge impact on promotion in business all over the world. it can provide truly global coverage for companies job vacancies, attracting best of breed candidates from numerous locations. Advertising is the preferred methodology when the candidate skill sets are plentiful in the market, or where candidate relocation may be required. It is also a cost effective way to raise a company's profile. In addition, you can choose a discrete or "under cover" advertising for clients who do not wish to announce their strategic intentions. Mass Communication Process, advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. Not surprisingly, professionals have disputed advertising’s effect across the globe. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques fo