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How does advertising affect us in our daily lives? There are many diverse aspects of the advertising industry and its role in popular culture. It has an impact on the choices we make and the choices that are available for us to make. It is powerful on attracting consumers psychologically, visually and also culturally. One industry that tries to persuade people’s thoughts is the tobacco industry. The tobacco companies use terms such as “light” to mislead smokers into believing that those brands are safer, and therefore they will continue to support tobacco companies by buying cigarettes (Zuckerbrod 1). Another way that advertising influences people is by creating good impressions that can persuade them. It’s a scam because they get people to believe that they reduce health risks, when that is a false statement,” said Stephen Sheller, a Philadelphia attorney. A second way that advertising affects consumers is by encroaching on all areas. One example is with public schools getting corporate sponsorships for money to fund the resources that they can’t afford to pay for. Tax payers don’t want their taxes to increase, so this is a good alternative for public schools that desperately need money. The number of corporate sp