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Advertisement and how it appeals to men, women, and society Companies use advertisements try to entice people buy their merchandise. When people see ads whether it’s in a magazine, on television or anywhere else, society gets the need to go out and buy it. Is it to hard for us to resist the temptation of having something new. There is no reason why we have to have it. A person sees it and wants to go buy it and as soon as someone does here comes something new that we want. Advertisers target consumers by creating illusions and desires in which people help them because they have brand loyalty. Also America as a society create false identities about ourselves which in the long run the need for all these things create credit debt and problems for us. Sports Illustrated it’s audiences identities by having ads in there that gives it’s readers a false impression that the things in there will increase there athletic performance. Advertisers can use whatever they can to sell the goods that they have and will try to sell it in any way they can and where ever they can. Sex is one example of how advertisers sell their goods. Sex can sell anything from clothes, underwear, cigarettes, and more in any way shape or form. For