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Introduction Corporate Description In 1997 Wizards of the Coast was a privately held company, best known for the world’s number one selling adventure trading-card game, Magic: The Gathering. Founded in 1990 by Peter Adkison and several other young professionals, and bolstered by the success of Magic, the company has grown into the largest adventure gaming company in the world. The idea behind the game is to combine a fantasy-playing concept with a trading card format, where players can buy and sell collectible cards, similar to baseball cards. Wizards released Magic in 1993 and it was an instant success. Since then, an entire sub-culture has developed, where those who play the game do it as more of a hobby than simply a card game, dedicating a significant amount of time and money. In order to distribute their product, Wizards had initially built a widespread network of small hobby, game, and comic shops. Along with their popularity, they have since expanded into larger chain stores such as Toys “R” Us, Barnes and Noble, and Target. Likewise, the design and manufacture of the game initially started small with a single source supplier, but has grown significantly in order to be able to keep up with demand. Until t