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Introduction: We are standing on the precipice of a new culture? Sceptical, questioning connected with the world, thirsting for information and change. Technology is driving society at a pace unparalleled in history creating new attitudes, interrelationships, and global awareness. A new consumer is emerging, suspicious of traditional media sources, incredulous of advertising, and contemptuous of the contrived the hyped, the false. This consumer is not easily persuaded by clever graphics or manipulated by fads in design. In order to integrate all aspects of a ‘brands’ presentation on a web-site, the designer must move beyond form, colour and type and embrace the comprehensive impact of design. Enhanced awareness of the world; deeper, broader thinking about problems and opportunities; a respect for the historical roots of and formal conventions of design; planning and diligent study are required to create interesting global web-site designs. What? subject: Web site design on the Internet Focus: Web site design in the future. Objectives: To identify web-site designs that work, and to identify the reasons to why they work. Why? With the increasing number of web-sites that are coming online daily, in order for them to work, they ar