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EXECUTIVE SUMMARY MacLand Veterinarian, a privately owned animal hospital serving the Cobb area, has considered posting a website to, among many reasons, enhance customer satisfaction and convenience. Our group has researched several pertinent areas, with significant concentration on e- commerce as it relates to organizations similar to Mac Land. We are convinced that to successfully compete in the business/customer service arena, an organization must remain current and competitive in regards to industry norms. The nature of MacLand Veterinarian is to offer the customer/patient the most quality care available, in a most timely manner. If used properly, the electronic highway will undoubtedly prove a significant aid to Mac Land Veterinarian as the organization strives to accomplish these goals for their customers. Because the industry of animal/pet care relies heavily on personal care and service rather than the marketing of a specific product or particular service, the client must be able to display all assets and offerings, in order to convey the full scope of the clinic. A website will be useful for many reasons. Information would reach an unlimited number of individuals. Details, facts, and figures regarding available