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Kelloggs Brand Essence

    Brand: Kellogg’s Frosted Flakes Target(s): Kids 3 – 6 year old Kids 6 – 12 year old Adults Brand Essence: Communication Goals: Kids 3 – 6 Kellogg’s Frosted Flakes Kid 3 – 6 year old campaign positions Tony The Tiger as a playmate and pal to young kids. This campaign introduces Tony The Tiger to their targeted audience Tony is portrayed as a lovable and playful character, adding a

Approximate Word count = 277
Approximate Pages = 1 (250 words per page double spaced)

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