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PERSUASIVE APPEAL ANALYSIS When we, as an exposed audience or even more specifically as the constructed or target audience, view television or are “exposed” to radio, we are “exposed” to mass media. The commercials within this type of advertising that we come into contact with are not normal of public communication, they are persuasive and designed to make us, the viewer or audience, want to go buy what the manufactures are selling. There are many companies in the competitive marketing industries which of whom succeed and also many unfortunately failures. There are many comparisons and even more distinguishes between companies which succeed and those which fail. These differences which set the companies which fail apart from those that have succeeded is their ability to win over their customers and sell the product being manufactured. In any type of persuasive communication, which is both public and successful the person who is exposed to the images may not realize what they are looking for in a commercial for a product which they didn’t even know that they needed. Therefore, many advertisement agencies include a credible source to present the context, also an attentive getter, a type of self image for which the