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Nike In today’s society, companies are striving for excellence. There are not many companies out there that we can say are excellent. The ones that we say are excellent have become that way because they have succeeded in four different areas, consumer excellence, product development, good promotional planning, and sponsorship. Nike has succeeded in all four areas and has benefited tremendously in their efforts to establish themselves as the top sportswear selling company in the world. Nike designs, develops, and markets high quality footwear, apparel, equipment, and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. They have been around for many years and have developed themselves as the most popular brand name in the sportswear industry. The company sells its products to approximately nineteen-thousand retail accounts in the United States and through a mix of independent distributors and licensees in approximately one hundred and forty countries around the world. Continuing, consumers around the world have become very loyal to Nike’s products and services. One of the main reasons why Nike has become so successful is because their consumers are extremely