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The mass media is pervasive in our everyday lives; consumers are constantly surrounded with information through various media vehicles, such as television. Television commercials integrate the use of art and technology to create simulations, stories, in an effort to evoke desired reactions from audiences. Through a bombardment of television commercials featuring popular designer logos and packaging, the general public feels compelled to buy brand merchandise. Using composed images, music jingles, superimposed graphics, narration and other elements, a worthy commercial is able to reinforce the company's product in consumers' minds. Commercials are generally grouped according to a television program's general viewing audience. The first program watched was The View, a syndicated morning talk show throughout the country, viewed on New York's ABC affiliate (Channel 7) on Monday, November 8, at 11:30 am. The demographics of The View are typically women between the ages of 25-70 years old. Most of the viewers are married, stay at home mothers with children (housewives) or mothers with part-time work, and elderly women and men who are retired. Many of the advertisements run during the program were geared towards one of the prev