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Today, there are many advertising opportunities for a company to market its product. The case of the National Chemical Corporation and its “Tiger Tread” product is a perfect example. Charley Omsrud, marketing director, and Matt Perpex, technical director of the company, knew they had a great product on their hands. The question then became: How can we maximize our advertising dollars to take this product to market. Based on the article, there are many avenues to advertise the product. However, the key is to get the most out of your company’s advertising budget. According to Charley, Dow had withdrawn a similar product in the early 1970’s because of difficulties with the product, even though nearly 80 percent of the household who tested the product ended up buying a second can. Based on these numbers and the fact that there is not too much competition, it would seem that allocating money to household advertising is a good idea, however, money is t