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Context means that you must investigate a text’s personal, social, historical and cultural perspectives at the time of its composition. It is important because it helps a reader or viewer to further understand the motivation for the manner in which a text such as Blade Runner was created and what values it is commenting on. Being released in 1982, Ridley Scott’s Blade Runner was created when the U.S economy was one of the most powerful in the world. At the time, huge multinationals such as Microsoft began to develop their control over business and globalisation was beginning. IT and computer industries were booming and the desire to capitalise on this prosperity was at an all-time high. There was also great economic prosperity and opportunity created under the Reagan administration in the 1980s. He, as well as Thatcher endorsed a free economy where there was very little government intervention. This created greater inequality in society between the rich corporations and the poor working class. The early 80s was when consumerism, materialism and greed of the rich were rampant. People purposely flaunted their wealth and exploited the environment in a period where social values were largely ignored. Morals were additionally