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The article “I Hate World Music” is written by David Byrne, a prominent figure within the musical industry, and who is credited with playing a key role in shaping what we now know as popular music. The author begins the article by explaining what he believes we, as western society, perceive to be ‘world music’. According to the author, world music consists of any non-western music, and is treated with ambiguity and obscurity by consumers too afraid to explore an area of the musical world that may be new or unusual to them. He also claims the term refers to a bin i