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There is quite a lot of bias in news articles and it is very effective in stimulating our response to an issue. In the article "Rich, famous unite in grief:" ( West Australian 5 September, 1998) bias is included to symathise our response to the victim or victims and to be angry at the people responsible. Reporters can use headlines, Figure of Authority language and the six questions to create a effective slant on an article. All these factors play a huge role in the impact of the bias. The headline is the first place in an article where the bias first starts. The size of the headline varies on the importance of the article and various poetic 'tools' in a headline give the article a impact and a extremely strong determining point for the bias.The headline "Rich, famous unite in grief" uses strong words and alliteration and is typed in big, bold, black letters. This and the journalists impacting words