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The goal to this paper is to examine Business-to-Consumer (B2C) and Business-to-Business (B2B) companies and their online presences. B2C and B2B Web sites operate slightly differently. A further analysis is as follows: BUSINESS-TO-CONSUMER: While analyzing each company, it soon became apparent that some of the companies operate totally online, and some of them operate partially on-line and partially through physical stores. The term gcybermarketh is used when identifying exactly what type of business the company holds. If they are a full cybermarketer, they operate totally online. A partial cybermarketer means that they have both a Web presence and a physical presence. Below is a list summarizing which companies are full and partial cybermarketers: Company Full Cybermarket Partial Cybermarket Amazon.com ã Landsf End ã United Airlines ã Dell Computers ã Egghead.com ã Charles Schwab ã eToys ã Drugstore.com ã FTD ã Hallmark ã Wal-Mart ã E*TRADE ã During the analysis, some questions erupted that include such characteristics as product presentation, order entry, payment, and product distribution. I found it necessary to break down each company and answe