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The World of Advertising Advertising: “The structured and composed non-personal communication of information, usually paid for and usually persuasive in nature about products, goods, services, and ideas by identified sponsors through various media.”(Arens, 7). We see advertisements everyday, for shoes, for clothes and perfume and even condoms. This dates all the way back to 1974, when the Advertising Trust was established. It was created by a small group of individuals that believed that the best of advertising should be preserved for posterity. But what actually happens behind the scenes of this created project? That is exactly what my paper will answer. Its easy to get public relations and advertising confused. The difference is that one is for selling and one is for persuasion. Advertising costs a lot more yet they have control over their message. Public relations do have more creditability, but advertising can easily appeal to one specific group. Behind the scenes advertisers use demographics to target a specific audience. They use marita