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In that order.aE At the bottom of the page it says, "Real friends. Real bourbon.aE The ad also has a big Jim Beam Bourbon bottle at the lower right-hand corner of the page. The targeted audience for this ad would be middle-aged married men. The ad suggests that this brand bourbon should be drunk only with close friends. It also insinuates that this liquor can bring friends together. The language in this ad plays a big role in selling the product. The words suggest that this bourbon is good enough for only "realaE friends. It implies that friends are more important than a wife is in fact, the woman is the last mentioned on the list. They go so far as to suggest this product even symbolizes

friendship. The first thing indicated that should come to mind when thinking of liquor is a bunch of friends gathered together talking about the


 
 
 
 
 
 



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