Advertisement Analysis

Because our eyes naturally read left to right, and because her hand is a light contrast against the dark fabric of her jeans, we automatically start to observe the advertisement at this specific point. Also, should our eye drift to the bottom of her aforementioned leg, her foot is pointed, meant to draw our attention upward. When we reach the top of her leg, we conveniently find the Levi's logo (with a red background to continuously attract attention). Following our current path, we return back down the other side of the leg to the waist of the jeans, where we see the woman's bellybutton is pierced, meaning to emphasize just how low the jeans truly are. Returning up the other side of the 'N', we come to the woman's torso and face last, being a typical endorsement of an attractive model. Her sitting position also exhibits how the jeans claim to stretch, as she looks comfortable and laid-back in bare feet. Her young yet mature age is also re

Some topics in this essay:
Steve Tyler, Stretch Jeans,


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