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Evaluation of Strategies and Presentation When given the scenario and task the first thing we did was to decide exactly what the company wanted to achieve, which was to increase capacity and size, get a stock exchange quotation by 2005, and ultimately achieve a wider market share. We then identified the issues that needed addressing within the company (strengths and weaknesses). This was important as before a company can begin to think about developing a new strategy, and setting new objectives, it must first be clear about what strengths are already there to build on, and what weaknesses need to be improved upon. We looked many aspects of the company when doing this – how long it had been established, experience and skills of the staff, communication on all levels within the company, relationships between the staff, attitudes of staff and management, staff performance, the companies assets, the way administration is handled within the company and how well the company performs. We decided that if the company were to stick to the classical/rational approach to strategy which they had followed since the company was established, they would not be able to achieve an increase in size or a stock exchange quotation by 200