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In December of 2000 Dell launched the Dell Exchange, an online service that helps consumers in the U.S. donate, trade-in, or sell old PCs and related products. Dell Exchange provides consumers with the option of donating used computer systems to the National Christina Foundation (NCF), a non-profit organization that places thousands of used PC’s and accessories into charities that, among other things, benefit disabled and economically disadvantaged children and adults nationwide. Through the partnership, people who own mid-to-late model PC’s are able to donate them to charity and are rewarded with a tax deduction determined by the charity. The National Christina Foundation works to ensure that used computer resources that no longer meet an enterprise’s needs are “given a second productive life as a tool for developing human potential”(www.christina.org) . Since 1995, hundreds of thousands of computers have been donated. “Donating a used computer is perhaps one of the easiest ways to embrace the spirit of giving…Our organization’s motto is ‘old computers have the power to give new life’ and we want to encourage consumers across the country to not let their old computers gather dust at home but rather he