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Propaganda and Its Hooks Why is it that certain advertisements draw more attention than others? Today, propaganda still plays a huge role in advertisement just like it did back in the 1920s during Adolf Hitler’s time. Adolf Hitler was the leader in the National Socialist Party who used propaganda as a device to “convince the masses” (Miller 639). He compared propaganda to advertising because propaganda is similar to advertising in that they both attract the emotional component of their audience. Found in Robert K. Miller’s book is a passage written by Hitler, “All advertising, whether in the field of business or politics, achieves success through the continuity and sustained uniformity of its application” (Miller 639). After World War I, Hitler learned the advantages of propaganda through Germany’s opponent. He applied their similar skill and calculation in creating his own propaganda for World War II that worked towards the masses (Miller 633). Since persuasive advertising is a form of propaganda companies use to try to sell their products, people who pay attention to the advertisements should go beyond just the fine colors and wordly illustrations and figure out why the advertisement is the way it is.