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The Greatest Game on Earth In 1987, EA Sports wanted to enter the football video game market. They licensed former Oakland Raiders coach and Monday Night Football analyst John Madden, who already had a large following. EA Sports would create a video game like none before. They would incorporate the very essence of John Madden himself. He was consulted on every detail of the creation of the game and once the product was finished, his play-by-play was added. In 1989, EA Sports released John Madden football and console gaming was forever changed. Because of its cult following, celebrity endorsements and attention to detail, John Madden Football continues to be the most popular video game of all time. John Madden Football has a cult follo