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The Boeing Company Project Plan Learning Team B Amit Sharma Angel Cobb Khalil Hamid Sanjay Kuttappa Hubie Figueiredo Strategy Formulation and Implementation (TMGT 578) Brian Bender November 18, 2003 Project Plan for The Boeing Company Plan Identification Boeing is a huge company with a myriad of divisions. The focus of this project is on Boeing’s commercial airplanes division only. The plan is to enter the market with a unique strategy that will delight the current customer’s needs so as to make Boeing recapture the market lead. This will make Boeing more competitive and keep ahead of its main rival Airbus by producing low-maintenance and fuel-efficient planes. Boeing must think of ways to lower their costs as well as their customer’s cost. This year Airbus Industries for the first time will deliver more commercial aircraft than Boeing Commercial Airplanes - perhaps 280 to Boeing's 265 to 275. “The key issues in 2003 won't be orders or deliveries but the longer-term evolution of air carriers as they restructure, and the long-term strategies of Airbus and Boeing as they position themselves for the inevitable and eventual upswing in air traffic”. (Wilhelm, 2003, Par. 2). Boeing must p