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The Ultimate Babe in Toyland As I walked down the aisle with my niece I felt as though I had fallen into a bottle of Pepto Bismal when in fact we were only in the Barbie section of the local toy store. There were hundreds of pink boxes with the 11 and ¾ inch doll in them. I was instantly brought back to my childhood and the hours that I spent playing with this timeless toy. Amazement arose because the tradition of this toy has survived for so many years. Ruth Handler a co-founder of Mattel, invented Barbie in 1959, when she noticed her daughter playing with paper dolls imagining them to be different people who were working, swimming, and playing with friends. Barbie got her name from Handler’s daughter Barbara. Ken, Barbie’s boyfriend was created in 1960, and was named after Handler’s son. In 1963, Midge, Barbie’s best friend was