aunt jemima

With the rise of Black Nationalism and Black Pride, Africans began to protest and boycott the derogatory images of Blacks in commercial advertising. Through group solidarity and self-determination, Black Americans were able to pressure advertising companies, such as, Quaker Oats, the owner of the Aunt Jemima line, to change the blatantly stereotypic image of Aunt Jemima, the black woman in America. Although, the Aunt Jemima trademark has continued to market, her initial image has dramatically changed as Black Americans position in society advanced. However, despite her apparent reconstruction and superficial makeover, Aunt Jemima's history still screams White superiority. Although, Aunt Jemima may look different, with her silky lace collar and chic pearl earrings, the mammy image is still boldly ingrained in the minds of many, further perpetuating the southern romantic image of the old plantation days. Racism and discrimination towards Black in America may have changed since Aunt Jemima's original publication, yet, even in her subtleties, Aunt Jemima is still just a "slave in a box.aE

Black Face Minstrelsy and the Birth of Aunt Jemima


 
 
 
 
 
 



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PROFESSIONAL ESSAYS
 
Media's Images of Women & Self-Esteem... of portrayal in the advertising media, and a persistent image that has plagued improvements to the self-esteem of black women is Aunt Jemima, the fictional ... (1916 8 )

Brand Image and Brawny Paper Towels... Over the years, the image of Betty Crocker has received makeovers to keep up with the times, as has Aunt Jemima, and even the giraffe who represents Toys 'R Us ... (771 3 )

Commericals and Stereotypes... Kern-Foxworth, M. Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow. New York: Greenwood, 1994. ... (761 3 )

Commercials... Kern-Foxworth, M. Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow. New York: Greenwood, 1994. ... (761 3 )

1920s/30s & 1990s Magazine Advertising... the continued subservience of blacks and other minorities; when they appeared at all, they were servants or cheerful cartoons, such as Aunt Jemima, holding a ... (1835 7 )

Art by Women of Color... For example, Saar's The Liberation of Aunt Jemima depicts a stereotypical black housekeeper (or "Mammy") surrounded by images of domestic work (Cliff, 1988, p. ... (2170 9 )

 
 

 
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