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Abstract Everybody is talking about e-business. We know its modern and many are going for it, but why? What are the real benefits? Is it really worth the effort? What is it all about? Correct answers to these questions may be the key to success of an e-business project and its long-term benefit. Any misconceptions here can lead to failure. Introduction It is an established fact that the Internet and the World Wide Web are drastically changing the way we do business today. New, better, cheaper and more efficient business models utilizing information and communication technologies (ICTs) are emerging (Deitel et al, 2001). The degree of a company’s e-business activity extends from a simple web site of presence to a fully-fledged e-business that almost entirely eliminates conventional “brick and mortar” means of doing business. Sometimes the degree of e-business utilization reflects the awareness level, of the huge opportunities presented by e-business (Evason M, 2001), at the company’s senior management. Of course in some cases e-business may not be indicated and hence a lack of online presence does not necessarily mean a lack of awareness. In a recent article Harris (2001) says that the implementation of any e-business