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Market research process

    MARKET RESEARCH COURSE 1-A The Role of Marketing Research in Management Decision Making CHAPTER 1 (Introduction to the field) Market research defined : the planning, collection and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management. Key marketing terms : o Marketing concept o Consumer orientation o

Approximate Word count = 270
Approximate Pages = 1 (250 words per page double spaced)

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