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Differentiating Paper Dorothy Morrison 09-27-2003 BJ's Wholesale Club, Inc. vs. The Home Depot Let's take a closer look at two popular retailers, BJ's Wholesale Club, Inc. and The Home Depot. They are very different types of retailers, but we are still able to look them and compare their different and similar retailing strategies. BJ's is a leading warehouse retailer that first opened its doors in 1984. It has 144 store locations in 15 states on the east coast and also in Ohio. A wide variety of products are sold. The departments of BJ's stores are comparable to Miejer's or a Wal-Mart superstore, but with a much more limited selection of goods that are constantly changing. BJ's appeals to two target market groups, families and businesses by "Provide[ing] our members with high quality merchandise at prices that are consistently lower than any competitive format." Families are able to save money and also time with fewer trips to the store. Businesses are able to get the quantities of product needed at reasonable prices as compared to other channels of distribution. Home Depot is the largest home improvement retailer in North America. It operates over 1,500 stores in 50 states, 13 provinces and Puerto Rico. Sto