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We live in a material world. A consumer society driven by a shallow and dehumanising value-system, Bruce Dawe mockingly addresses consumerism and its negative effect in; Enter without so much as Knocking, mass production of conformity and loss of individuality in Life-Cycle; and The Day that They Shot Santa Claus portrays consumerism’s assault on human spirituality. Consumerism and materialism have manipulated the values of individuals and their place in society. Enter without so much as Knocking is a free verse poem that depicts the life of a typical man living in the suburbs. From birth he is immediately exposed to the harsh reality of a materialistic world. Expectations, guidelines and commands come rushing towards him. Dawe stresses this point through the baby hearing consumerism through the television, as opposed to the voices of his family, Hello, hello, hello all you lucky people (5). Consumerism conveyed via the television set evidently becomes the child’s religion in his suburban life. His stereo-typical family, one economy-sized Mum, one Anthony Squires- / Coolstream-Summerweight Dad, … two other kids / straight off the Junior Department rack (11-13), shows a stereotyped materialistic family lacking individ