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Healthy Eating In today’s world we are constantly reminded that if we want to feel good we have to look good, and to look good we have to eat right. It is almost everyone’s desire to have a perfect tanned and toned body. We are told in the language of advertising what to eat and why we should eat it. My aim is to focus on how advertisers manipulate us into buying their products by using advertising language to promote good health and give us the impression the food is natural and healthy. I looked into many different food and women’s magazines, and found there were a variety of advertisements related to my topic. I have chosen to use several advertisements all advertising different foods but emphasising the healthy, natural goodness we are all looking for in different foods. The advertisers of “Mainland Cheese” focus on selling their product to parents with young children. The main words “Building Blocks For Healthy Bodies” is a play on words as the visual image is of a man made with cheese “blocks”. This gives a comic affect and is used to draw the attention of the reader. There is also a distinct reference to having a good healthy body in the main heading. Again attracting the parent to thinking it is