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Reading McDonald’s McDonald’s is one of the most popular fast food restaurants in America, with the largest and best-known global foodservice. Much of McDonald’s success is the result of its language, marketing strategies, and outstanding brand recognition. Many characteristics of American culture also contribute to the intense impact McDonald’s is able to have on society. The language of McDonald’s plays an important role to the success of the company. Much of the food on McDonald’s menu include part of the company’s name, for example, McNuggets, McGrill, McSalad, McMuffin, McFlurry, and so on. By using this clever language, the McDonald’s name is embedded into the memory of the public, while the business gains valuable brand recognition. This in turn causes prosperity, since people are drawn to McDonald’s familiar brand and avoid other unfamiliar competition. McDonald’s is able to attract people of all ages with their lingo for different types of meals. They lure children with the Happy Meal and famous clown, Ronald McDonald