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How a US Executive can Make a Good First Impression on an American Executive upon their First Business Meeting Introduction Japan, a country within the continent of Asia, is a chain of islands located east of Korea with a population exceeding 125 million. Japan does business in a wide range of industries and the Japanese are open to receiving imported products. The Japanese dominate the industry of electrical and electronic equipment and they are also top leaders in the production of vehicles, machinery, and chemicals. The Japanese are also main leaders in the fishing industry. Why is Japan so successful in their business endeavors? According to my thorough research, the answer to this question lies within the heart of the Japanese culture. The Japanese welcome businesspeople from abroad and take pride in delivering high quality products. They strive off being highly motivated, resourceful, and very industrious. Respect, honor, courtesy, and patience are virtues held dear to the Japanese. Japan generates over $185 billion in sales for the United States, which makes them an important business asset. Unfortunately only one in twenty-five negotiations between North Americans and Japanese are successful. Most of these failure