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Snowboarding: How it has grown in popularity and how it has evolved. By Blair Farrell You can’t buy a Mute grab and a McTwist at McDonalds, but you can use them to maneuver the ski slopes on your snowboard. There are over 5 million snowboarders worldwide, and their numbers are rapidly increasing. Commercials, magazines and pop videos highlight a spirit of rebellion in snow boarders, creating the stereotype of dreadlocked kids in baggy clothes who listen to grunge, hip hop and enjoy flinging themselves into the air with no thought for what lies below. Research reveals that although 70% of snowboarders are under 25, the majority are high achievers from affluent backgrounds. They cannot afford to be otherwise. Winter sports like snowboarding require money, and keeping up with the latest trends and developments quickly becomes an expensive habit. Snowboarding has become the number one most popular sport in the world. Let me explain what I mean by that. To be truthful, its all for the adventure. When we need a rush of true adventure we turn most often to the growing field of extreme sports. Surfing, snowboarding, skateboarding, rock climbing, BMX and mountain biking, and skydiving, are all sports in which we take big chances