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Society’s view of sex, and knowledge of the risks involved, has changed dramatically since the 1970’s. James Bond was created in the midst of the “sexual revolution” where the risks of unsafe sex were insignificant compared to what they are today. Most sexually transmitted diseases had a simple cure or treatment, AIDS was unheard of and the contraceptive pill was widely available. Even the importance of morality was being questioned in the seventies with 75% of Americans deeming pre-marital sex to be acceptable, a significant change from a figure of 25% in the 50’s. For this reason James Bond sleeping with a plethora of women was understandable. However in the eighties the “sexual revolution” ceased as the sexually active came face to face with its new adversary, HIV/AIDS. This lead to an increasing awareness of STD’s and the promotion of “safe sex”. So as the new era of the eighties brought changes to society it would be thought that James Bond would have followed suit. However, take a look at the endless list of “Bond Women” from the 80’s onwards and it seems Bond was stuck in the mindset of the seventies. Yes we cannot deny that the script writers of James Bond have made some attempts to adap