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Brave New World “Cleanliness is next to Fordliness”, was an attitude imposed upon the people of Aldous Huxley’s, Brave New World. A society free of disease and suffering was achieved through a technique of conditioning called hynopaedia. “Civilization is sterilization” (Huxley 46), was a hynopaedic slogan used to achieve the ideal society. This idea was noticeable through the lack of people’s emotions, the sterilization of humans and the cleanliness of society. The Brave New World cleared people of emotions through the elimination of families and the promotion of soma. To eliminate close bonds between two people promiscuity was advocated. This was achieved through hynopaedia during childhood. Through this technique intimate relationships between people were eliminated. People of Brave New World d