Instant Access To 100,000+ Essays!

National Logistics Management Case Analysis For Corporate Information Management (INFO 639) Dr. Marshall Scott Poole By Saurabh Bansal Table of Contents 1. Background Information 3 2. Problem statement 3 3. Analysis of Problem 3 3.1 Business model of NLM and its evolution 3 3.2 Market Segmentation - NLM’s business strategy 4 3.3 The need to grow rapidly? 4 3.4 Lack of management depth 4 4. Solution Choices 5 5. Recommended Solution 6 5.1 Justification of the solution 6 5.2 Implementation of the solution 6 5.3 Future considerations 6 1. Background Information National Logistics Management is a non-asset based premium freight management company serving the automotive industry. It uses Expedited Management System – a proprietary software online/offline application to speed products to the destination, while providing quote-bid and service ranking expedite support. The web-based applications also offer shippers, consignees and the carrier network with web-based tools to plan, track and report on premium freight. While it is highly profitable, the growth is slow and the competition is immense. The owner has to decide whether to accept outside funding to speed up g