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ESPN's Satyrical Ad Campaign
Almost five years ago, a craze swept the nation involving small stuffed animals called Beanie Babies. These stuffed animals so popular that certain models would sell for over five hundred dollars. Known for their satirical commercials, this latest craze provided ESPN a perfect opportunity to ostracize what many consider a ridiculous obsession.
The commercial begins with Sportscenter anchor Larry Beil announcing that Sportscenter is considering filming with a live audience. They proceed to show the audience seats almost halfway filled, and most of those who are there are asleep. At this point, it becomes apparent that this commercial is a farce. Sportscenter is a news show that recaps daily sporting events and discusses possible future ones. A news show like this would have nothing to benefit from a live audience. A live audience would create an unnecessary distraction and hinder the viewer’s experience.
Larry Beil then begins to describe how people went crazy the night of the “bean bag buddy” giveaway. The crowd is shown going wild, screaming “bean bag buddies”, as the Miami Hurricane mascot brings them out. While there are some children in the audience, most of the people there are adults. ESPN is clearly
Approximate Word count = 1530
Approximate Pages = 6 (250 words per page double spaced)
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